The team has designed an end-to-end handover journey, starting with the client receiving the handover notice and ending with the client physically receiving their home key, acting as the initial point of contact for consumers coming in the building.
In keeping with DAMAC’s strategy for turning digital, consumers who are unable to attend in person now have the option of virtual home viewing. The Customer Relations Management team from DAMAC is travelling all the way from Dubai to offer a meet-and-greet at DTNE to commemorate the momentous occasion.
Senior vice president of DAMAC Niall McLoughlin stated: “Our CRM team is on the ground to ensure a smooth transition and that everything is in picture-perfect shape and essential access is functional before consumers step into their homes for their viewing appointment.”
The Dubai-based developer’s first venture into the European market, as well as VERSACE’s first partnership with a brand-new residence in Prime Zone 1 in London, is Nine Elms.
The ultra-modern tower, which is located in the Nine Elms neighbourhood on London’s South Bank, offers a distinctive and well-balanced architectural composition that was specifically designed to produce stunning vistas from every angle. The building will provide penthouse apartments in addition to studio, 1, 2, and 3 bedroom apartments. The South Tower of DTNE has four levels of office space and 744m2 of common gardens.
The VERSACE interiors follow previous Versace interior collaborations on DAMAC buildings in Beirut and Jeddah and lend an added touch of luxury to the stylish twin tower project. Other brands than VERSACE that DAMAC has worked with include CAVALLI, de GRISOGONO, Paramount, Rotana, Radisson, and The Trump Organization.
In addition to being the largest financial centre in the world, the UK has a top-notch educational system, with some of the best institutions and colleges located in London. It is a multicultural city that is situated in the middle of Asia and America and has four major airports close by.
Due to all of this, DAMAC is eager to invest in London and grow its brand there. The Company is actively exploring for more development opportunities in London and other major capitals throughout Europe as it works to establish itself in the global market for branded residences.
The average global premium for branded residences over a comparable non-branded product is 29 percent on an unweighted basis, according to research by the real estate consultancy Savills.
“We are happy to announce that our first project in Europe is now complete. We are extremely happy with the outcome, which came together nicely with our stylish exteriors and Versace Home interiors because DTNE is very precious to us, added McLoughlin.
It’s an exciting time for DAMAC, he continued, and we are rapidly growing our global footprint by searching for joint venture possibilities around the globe.
The Company has been increasingly successful over time, particularly more recently on the strength of Dubai’s excellent economic performance and outlook, which has encouraged it to look into a variety of expansion and development prospects.
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