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Promoting the spirit of competitiveness and sports, CII organized the 1st edition of the CII Corporate Cricket League (C3L) in association with MyySports. The league is a first of its kind initiative and aims to revolutionize sports by bringing tools through the CII member companies to enable individuals to create their play profiles and nurture talent.
CII has been working towards evangelizing sports in the country, by providing tools that will help identify and nurture talent, invest in grassroots sports using its content, gaming & technology capabilities and in bringing the vision of a sporting nation alive.
Technology will play an instrumental role; in a way the sports is being played and talent being identified. The new age companies like Myy Sports will enable the grass root talent to be come in the forefront, have equal opportunities and take the sports to a next level. Huge investments and innovation are pouring into the sports technology today paving way for sports tech start-ups.
MyySports is a sports-tech start-up working to democratize sports in India and empowering the youth.
The League was played in an exciting, mix of T10 and T20 formats, between six corporate teams across nine matches at the Jamia Hamdard Cricket Ground, in New Delhi on 29th, 30th April and 1st May and was also live streamed on the MyySports App and the CII YouTube channel.
The League featured India’s leading corporates including DLF, Hero MotoCorp, JK Cement, Metalman, Unity Group and Goodluck India and supported by DLF, Escorts, BYLD, Jenika Ventures, Lotus Herbals, and Interactive Communication Services (ICONS).
The teams had interesting stories where corporates got their players from their plants across country. The matches were organised on lines of international cricket formats with live streaming, professional commentary and well organised start with National Anthem. C3L unique features helped parents to watch the matches sitting in farming fields making their children a CRICKET HERO through digital space.
Mr Madhav Singhania, Chairman, CII Delhi State and Deputy MD & CEO JK Cement Limited said: – ‘Sports is a platform that brings together people to align and work towards a common goal as a Team. C3L endeavours to provide a sporting platform to industries to not only build competitiveness, but also enhance the scale of cooperation between the employees, encourage healthy competition and build a strong relationship among the team members and cross industry members. It is great to see the Corporate league coming out in such impactful and professional manner like a International cricket. C3L is clearly the first of many more to come’
Bhaskar Pramanik, Board member of MyySports, and former Chairman of Microsoft India, said “The end-user experience of watching these matches on the MyySports App was superlative. The App enables players, spectators, and organizers to seamlessly view and share their match experiences through their mobile phones.”
Matthew Cyriac, Board member MyySports and Founder & Executive Chairman of Florintree Pvt. Ltd. said, “In these current times, this is the kind of business model that investors are increasingly turning to, a technology-based solution to unlock a massive, latent, market-potential.”
After a nail-biting match, JK Panthers (JK Cement) won the championship beating Splendid Heroes (Hero MotoCorp) by 1 run.
The concluding ceremony of the 3-day event was attended by Mohd Akram Saifi, Manager, BCCI and Mr Yudhveer Singh, Board of Director, Uttar Pradesh Cricket Association. Mr Satish Kumar Kalra, Former CEO & MD, Andhra Bank and Mr Sanjay Rai Sherpuriya, Social Entrepreneur and Writer, Founder of Youth Rural Entrepreneur Foundation also graced the event with his presence.
For further queries, please connect with rachna.jindal@cii.in from CII.
