In the financial year 2021-22, ATS Homekraft made total sales of Rs 1040 crore. With a total investment of approximately Rs 4000 crore, the real estate company plans to expand nationally and will launch new projects in Sohna, Gurgaon, Powai (Mumbai), Rohini (Delhi), Panipat (Haryana), Panchkula, and Ghaziabad. In the key micro-markets of Gurgaon, Sohna, NCT Delhi, Panipat, and Mumbai, the company has already signed joint development agreements for residential projects, adding around 60 lakh square feet of development potential that will be launched in the coming year.
In the financial year 2021-22, ATS Homekraft, which provides aspirational homes to Indian buyers, launched two projects, with more than 80% of the inventory sold in less than two days. Floral Pathways in Ghaziabad, their first launch of the fiscal year, sold 328 residential units in its first week. Similarly, their second project, Pious Orchards in Noida, drew immediate interest from home buyers, with 194 units selling out within hours.
The company was founded by the ATS Group in 2018 to focus on India’s mid-income housing needs. It is currently working on five projects in the NCR region, with a total built-up area of about one crore square feet. In terms of quality, construction timeliness, and customer satisfaction, HomeKraft has an unblemished track record. The company’s other three projects are well ahead of schedule, with 95 percent of the units sold out.
“With an altered working environment and a re-realisation that good quality homes have a significant positive impact on families as a result of the pandemic, we have seen an unwavering appetite for home ownership, which was backed up by monetary policy last year.” According to Mohit Arora, CEO of ATS Homekraft, “We are a developer of aspirational homes for our markets because we focus on catering to the changing needs of consumers and an asset light strategy.”