In Kolkata, Sany Bharat has established a cutting-edge 4S (Sales, Service, Spare Parts, and Skill Development Center) office. The 4S model combines sales, service, spare parts, and upskilling into a full-service strategy.
Dacheng Zhu, Executive Director of the Board and Representative of the Chairman of the Board of the Sany Group, Dheeraj Panda, Business Head of Excavator & Motor Grader at Sany Bharat, and Shashank Pandey, COO (Sales, Marketing & Customer Support).
along with senior leadership team, officially opened the new office. The entire state of West Bengal and Sikkim will be served by the Kolkata office. Sany Bharat will move forward by implementing the 4s model to improve customer experience and expand into new areas with the highest level of operational efficiency.
“Providing the finest retail experience to our customers has been our endeavour, which we have put into action by opening 4S offices in strategic places across India,” stated Dheeraj Panda, COO (Sales, Marketing & Customer Support). He elaborated on the need for such a setup, saying, “The new 4S office in Kolkata is a significant step towards embracing new concepts in the retail space so that we can rise above the expectations of our customers. Kolkata has been a strategic market and we have seen our customer base increase here to an impressive figure thanks to the steadfast support and hard work put in by team Sany Bharat. Likewise, we will keep moving forward on the path of innovation, whether it be in producing the best-in-class products.
serving our stakeholders’ demands with equipment or catering.
“We are excited to establish a 4S office in Kolkata, a bustling city in terms of culture. This is a modern office that will be run solely by Sany Bharat and has the potential to increase scalability and increase our footprint in this area. According to Shashank Pandey, Business Head of Excavator & Motor Grader, Sany Bharat, “We are hopeful about making inroads into unexplored market in West Bengal too and replicating the success we have had in other states throughout India.”
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