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For their BS4 range of backhoe loaders – Mahindra EarthMaster – Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group, has announced their unique and disruptive customer value proposition “Get highest productivity per litre of fuel or give machine back.”
The new range includes the tried-and-true 74 HP CRi Mahindra engine, as well as numerous other technological advancements and the cutting-edge iMAXX telematics solution, all of which work together to ensure better fuel efficiency. With unique features such as the banana boom, joystick lever, robust design, and larger buckets, the EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction, or any other work in the construction industry. The Mahindra BS4 backhoe loader – EarthMaster will provide them with a competitive advantage, complete peace of mind, and the ability to scale up their CE business, resulting in increased prosperity.
“The ‘guaranteed higher per litre productivity (or give back machine’) promise is a landmark move in the construction equipment space,” said Jalaj Gupta, business head, Mahindra & Mahindra’s Commercial Vehicles Business Unit. There was no better time to introduce this customer value proposition than now, with fuel prices on the rise. It will, we believe, reaffirm our customers’ faith in Mahindra’s ability to develop technologically advanced, class-leading products and raise the bar for the Indian CE industry. The service uptime guarantee demonstrates our dedication to our customers as well as our faith in our products and after-sales capabilities.”
“Our new BS4 machines have delivered higher fuel efficiency,” Gupta continued. “This is the result of Mahindra’s superior technological prowess rooted in a deep understanding of the Indian customer.” Additionally, MCE provides a service guarantee to ensure higher uptime for our customers by ensuring faster machine turnaround. The cutting-edge iMAXX Telematics technology is also lowering the cost of ownership by giving owners complete remote control over their machines.”
