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JK Tyre & Industries has achieved a significant milestone by inaugurating its 100th JK Truck Wheels brand shop in Erode, Tamil Nadu. This marks a major step in the company’s retail expansion and solidifies its leadership in the Truck Bus Radial (TBR) segment.The new outlet was inaugurated by Mr. Anuj Kathuria, President (India), JK Tyre & Industries. The launch reflects the company’s commitment to meeting the evolving demands of Indian consumers by offering premium and innovative solutions, aligning with the growing trend of premiumisation in the automotive sector.
Mr. Anuj Kathuria, President (India), JK Tyre, said, “This is a significant milestone in our journey to enhance customer experiences across India. It reflects our dedication to providing exceptional services and being the preferred tyre partner for commercial vehicles. We are the most preferred brand in the Truck Bus Radial (TBR) range of products, and we would further consolidate our position in this space by enhancing the overall value. We continue to focus on making the tyre-buying process efficient, customer-centric, and innovative. With Tamil Nadu emerging as a vital transport hub, this milestone outlet strengthens our presence in the region. We are confident that this new JK Truck Wheels will enable us to deepen customer connections, empower fleets, and support businesses across the state.”
Spanning over 15,000 sq. ft. the state-of-the-art facility is strategically located on Salem Bypass Road, Gangapuram to ensure easy access for customers. Operated by Sri Balaji Tyres, the new brand shop provides holistic solutions for trucks and bus tyre needs, featuring advanced wheel servicing equipment, a full selection of Smart tyres and conventional tyres for commercial vehicles, and an experience zone showcasing JK Tyre’s distinctive retail identity. The outlet is supported by highly trained technical advisors to provide seamless service and expert guidance.JK Tyre has an extensive network of 1600 touch points in South of India, to cater to customers in replacement markets. Tamil Nadu is one of the biggest markets for tubeless tyres for trucks and buses and the company is aiming at increasing its market share in the region with high focus on Chennai, Coimbatore, Salem, Erode, Karur, Kanyakumari, Madurai, as well as Puducherry.
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