Hindustan Zinc Limited, India’s largest integrated zinc producer, has launched a campaign called #ZungKeKhilaafZinc to raise public awareness about corrosion and its widespread impact. Corrosion costs India nearly 5% of its annually, amounting to over $100 billion in preventable losses. Zinc galvanization is a proven, scalable.
Solution to prevent such losses by forming a protective barrier that extends metal life and performance. The company rolled out a week-long integrated activation including social media outreach, on-ground demonstrations, and a nationwide consumer survey To raise customer awareness in the automotive sector, Hindustan.
Zinc conducted a live demonstration in Zinc City, Udaipur, showcasing two galvanized and one non-galvanized two-wheelers placed side by side. The demonstration aimed to spark curiosity and conversations, promoting informed zinc-smart decisions Arun Misra, CEO of Hindustan Zinc, believes awareness is the first.
Step toward real change. He believes that manufacturers should adopt in compliant galvanization, and consumers should also ask the right questions when it comes to long-term investments like homes and vehicles In other news, Prime Minister Narendra Modi inaugurated development projects worth over ₹13,480 crore.
Madhubani, Bihar, and announced the rollout of its first BS Stage V-compliant machine In observance of World Corrosion Awareness Day on April 24, 2025, Hindustan Zinc Limited (HZL), India’s leading and the world’s largest integrated zinc producer, launched the #ZungKeKhilaafZinc campaign. This initiative aims to.
Economic Impact of Corrosion
Corrosion is a pervasive issue that leads to the deterioration of metals through chemical and electrochemical reactions involving moisture, oxygen, pollutants, and salts. In India, the financial toll of corrosion is substantial, with estimates indicating a loss of nearly 5% of the nation’s GDP annually, amounting to over ₹8.3 lakh crore.
Campaign Highlights
The #ZungKeKhilaafZinc campaign encompasses a series of initiatives designed to raise public awareness about corrosion and the benefits of zinc galvanization ($100 billion) in preventable damages highlight the significant economic and structural challenges posed by corrosion and promote zinc galvanization as an.
- Public Demonstrations: From April 21 to 24, HZL conducted live demonstrations in high-traffic areas of Udaipur, known as Zinc City. The displays featured two-wheelers—one advantages, including enhanced durability sustaina effective solution galvanized and one non-galvanized—placed side by side to visibly showcase the protective effects of zinc coating against rust.
Advocacy for Zinc Galvanization
HZL emphasizes zinc galvanization as a cost-effective and scalable solution to combat corrosion. By forming a protective barrier, zinc coatings significantly extend the lifespan of steel structures, particularly in environments prone to humidity, salt, or pollution In the automotive industry, where approximately 70% of a vehicle’s body.
Leadership Perspective
Arun Misra, CEO of Hindustan Zinc, stated, “Corrosion poses a serious threat to our infrastructure and the nation’s economy at large. At Hindustan Zinc, we believe awareness is the first step toward real change. While it’s essential for manufacturers to adopt galvanization, consumers also play a vital role by asking the right questions—especially when it comes to long-term investments like homes and vehicles.
Commitment to Sustainability
Beyond corrosion prevention, HZL is dedicated to sustainable practices. The company recently introduced EcoZen, Asia’s first low-carbon zinc brand produced entirely using renewable energy. EcoZen boasts a carbon footprint of less than one tonne of CO₂ equivalent per tonne of zinc, approximately 75% lower than the global
HZL’s efforts in promoting zinc galvanization and raising awareness about corrosion align with its broader mission to support infrastructure longevity, economic comprises steel, galvanization has proven beneficial. The additional cost of zinc coating is minimal—less than 0.1% of a vehicle’s price—but offers long-term.
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