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During a Google Marketing Live event on Tuesday, tech giant Google unveiled new Artificial Intelligence (AI) capabilities to assist merchants in better marketing brands and products.
A new profile option for e-commerce firms, generative AI features for better product images, and new immersive ad formats are among the options available to retailers.
“Enterprises must be present on all platforms with eye-catching creative assets. This has felt unachievable to do at scale up until now, but generative AI is changing that. Vice president and general manager of advertisements Vidhya Srinivasan stated, “This technology is helping us better meet advertisers’ needs and unlock new possibilities across the marketing process, from new immersive ads experiences to high-performing creative assets.”
Advertisers will soon be able to add immersive images to their shopping advertising with the new upgrade, such as 3D spinning ads created by AI and virtual try-ons. The company will roll out a tool later this year that allows customers to view product videos, advertiser-provided summaries, and related products.
Additionally, by revealing their typeface and colour guidelines and offering image reference points, the company will enable advertisers to create new asset variations.
The company stated, “We’re introducing new image editing capabilities so advertisers can try cropping to adapt to any format, size, and orientation, as well as adding new objects and extending backgrounds.”
Additionally, Google will begin testing shopping and search advertisements in AI overviews for US customers. Advertisers that are relevant to both the question and the content in the AI overview will get the chance to appear within it in a part that is clearly designated as “sponsored,” according to the business.
Additionally, the company is launching fresh forms of advertising for merchants and brands. One such feature would let marketers link their short-form product videos—or creator videos—to their Google ads. It will first be available to shops as a restricted beta later this year.
Moreover, Product Studio will enable businesses to create videos from a single image. By just clicking a button, brands will be able to animate static product photographs to produce playful GIFs for social media or brief videos.
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