Amazon lining up AI overhaul, paid plans for Alexa voice assistant: Report

According to a CNBC report on Wednesday, Amazon.com is planning to charge a monthly subscription fee to offset its technology costs and is developing an artificial intelligence-driven redesign for its Alexa voice assistant.

According to a report citing people with knowledge of Amazon’s plans, the online retail behemoth will release a more conversational version of the voice assistant later this year, better positioned it to compete with AI-powered chatbots from Microsoft and Alphabet’s Google.

A request for comment from Reuters was not immediately answered by Amazon.

As per the report, Amazon has not finalised the price of the new services and will not include an Alexa subscription in its $139 Prime offering. It further stated that for the update, the business will make use of its own Titan large language model.

Since its 2014 launch, Amazon has not been able to consistently turn a profit from Alexa; instead, customers are being directed to the company’s website to make more purchases.

In an effort to draw users, it added generative artificial intelligence to its Alexa voice assistant in September of last year. In November, the business eliminated “several hundred” positions from its Alexa voice assistant division.

According to reports, Apple plans to add generative artificial intelligence capabilities to its Siri virtual assistant redesign.

The CNBC article was published more than a week after OpenAI unveiled GPT-4o, a new AI model that allows users to communicate with ChatGPT and receive lag-free, real-time responses. Additionally, it may stop ChatGPT.

Both are characteristics of realistic conversations that are difficult for older AI assistants to handle.

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