With the opening of its ‘JK Tyre Steel Wheels’ branch in Farrukhnagar, Haryana, JK Tyre & Industries Ltd. hopes to expand its distribution network and increase its market share in rural areas. Targeting communities with populations under one lakh, the project is a component of the company’s strategic strategy. In the upcoming.
Three months, the rural program will be implemented in Haryana, Bihar, Uttar Pradesh, Maharashtra, Tamil Nadu, and Telangana. Later this year, a pan-India expansion is planned The center displays the whole line of JK Tyre products segments and is intended to serve as a one-stop shop for all tire-related.
Requirements Best-in-market prices, industry-leading warranties, and value-added services like wheel balance and tire replacement are all available to customers. Notably, the shop also provides non-truck customers with an immediate claim service Anshuman Singhania, Managing Director, JK Tyre & Industries Ltd., said.
Our Rural expansion programme will help us to reach the interiors of the real Bharat that are economically vibrant but often under-served. We are facilitating access and entrepreneurship in addition to constructing retail locations. These centres will offer our full range of tyres and will act as vital touchpoints for our brand, delivering.
This retail expansion aligns with JK consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland strategic vision to strengthen its last-mile presence and tap into India’s rapidly growing rural and semi-urban demand. As part of the rollout, JK Tyre is empowering local entrepreneurs through strategic.
Consistency, convenience, and confidence to a fast-rising consumer base across India’s heartland n a strategic move aimed at deepening its footprint in India’s rural and semi-urban markets, India’s leading tyre collaborations to manage and grow these centres within their communities.
Expanding the Retail Network
The JK Tyre Steel Wheels network is a nationwide chain of branded retail outlets offering a complete range of tyre services. With the opening of the Farrukhnagar outlet, JK Tyre continues its mission to bring premium tyre solutions to the heart of rural India, thereby strengthening its distribution network customer touchpoints.
The new centre will offer JK Tyre’s complete range of products for passenger cars, two-wheelers, and commercial vehicles, along with services such as computerized wheel alignment, tyre changing, nitrogen filling, and balancing manufacturers, inaugurated its latest JK Tyre Steel Wheels Centre Farrukhnagar, Haryana launch.
Focus on Rural Growth
Farrukhnagar, located in the Gurugram district of Haryana, is a key rural hub with a growing demand for quality automotive products and services. The region is witnessing an increase in vehicle ownership, driven by rising income levels and connectivity. Recognizing this trend, JK Tyre aims to offer reliable and affordable.
Speaking at the inauguration, a senior JK Tyre official said, is part of the company’s ongoing initiative to enhance access to quality tyre products and services for customers in underpenetrated regions. professionals at the centre will provide expert consultation, enhancing customer experience through personalized service.
Supporting ‘Atmanirbhar Bharat’ and Local Empowerment
The new outlet will also contribute to the local economy by generating employment and training opportunities for youth in the region. With emphasis entrepreneurship, JK Tyre is empowering smaller dealers and franchisees to expand their reach through the Steel Wheels model In doing so, the company is supporting the Indian.
Enhancing Brand Visibility and Trust
JK Tyre’s growing Steel Wheels network enhances the company’s brand visibility and credibility in emerging markets. Customers in rural areas often rely on trust and familiarity when choosing automotive products. Branded outlets help bridge the gap between premium products and customer confidence offering transparent pricing.
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